AI Insights

What is AI Insights?

Every Monday morning, Fairing emails you a concise summary of your week‑over‑week attribution trends. It scans 40+ data insights, filters out the noise, and highlights the changes that matter, so you can spot opportunities, address risks, and align your team in minutes.

Sign Up for AI Insights

Sign up for the weekly AI Insights email by navigating to 'AI Insights' in the side navigation. If you are not already logged into Fairing via a user account, you will be prompted to create one and verify your email address.

Once your email has been verified, you will be prompted to select your attribution question. AI Insights works with any single response or multi response question, but was purpose built to be used with your attribution question.

Once subscribed, you can come back to the AI Insights tab at any time to edit your question selected or unsubscribe from future emails. Emails are sent first thing every Monday morning.

Examples

See below examples from 3 recent customer emails and the top insight from each:

• Company A: Podcasts remained the top attribution channel, but responses dropped nearly 40% week-over-week, an early signal that performance may be tapering, whether from reduced spend or a repeat show no longer delivering incremental value.
• Company B: AI Recommendation (e.g. ChatGPT) more than doubled, underscoring its role as an emerging channel. TikTok responses also grew by 14% and, when paired with Google last‑click data, surged more than 50%, highlighting a channel combination gaining traction.
• Company C: Streaming TV (HBO) jumped more than 22% week‑over‑week and showed the highest mobile share of any channel at 89%, evidence of shifting device behavior that could be linked to new creative or promotional campaigns.