How Load Time Affects Your Survey Completion Rate

The short answer is a lot. If we exclude confirmation page pop-ups, your survey load time is your greatest lever for increasing survey response rates. We wait until your order confirmation page has loaded, then our script initializes to display your survey. If you have a lot of scripts running, it may take a second longer for our script to load, which will dramatically reduce your survey completion rate.

The below chart compares survey response rates to average survey load time. As you can see, the quicker your survey loads, the better. If you’re curious where you fall in this chart, ping us in the chat, and we’ll pull your survey’s average.

To note, the Fairing survey script loads in milliseconds. If no other scripts load on the page, we’ll appear instantaneously from the customer’s perspective.