New vs Returning

This targeting criteria allows you to target questions to all, new, or returning customers.

For Shopify merchants, the classification of 'new' or 'returning' is based on the 'order_count' value supplied by Shopify. A customer is deemed 'new' if the 'order_count' equals 1. If the 'order_count' exceeds 1, the customer is classified as 'returning'.

For merchants using platforms other than Shopify, we apply a similar logic to classify your customers, depending on the values you provide us. This adaptable approach ensures precise targeting across all platforms.