Omnisend

Omnisend is an email and SMS marketing automation platform designed for e-commerce brands.

Automatically sync your Fairing responses to Omnisend as custom events. Use response data to enrich contact profiles, power segmentation, and trigger personalized automation workflows.

Integration Setup

1. In Fairing, go to Account Settings → API Credentials → Secret Token. Copy your Secret Token.
2. In Omnisend, navigate to the Omnisend App Market. Search for Fairing and click Connect now.
3. Paste your Secret Token and click Connect.
4. Select Pull responses and click Update settings.
5. Once connected, you should see a "Started" status next to "Pull responses". That confirms the integration is active. No additional configuration is needed - survey responses will begin flowing into Omnisend within 30 minutes.

How It Works

Once connected, Omnisend polls the Fairing API every 30 minutes and fetches new survey responses. Each response is pushed into Omnisend as a custom event via the Events Batch API, tied to the customer's email address.

Each event includes:

• The question asked and the response given
• Order details (ID, number, total, currency, platform)
• Customer details (email, customer ID, order count)
• Marketing attribution (UTM source, medium, campaign, referring site, landing page)
• Coupon and discount information

Using Survey Responses in Omnisend

Custom Events

Every Fairing response is pushed to Omnisend as a custom event. You can use these events as triggers in Omnisend Automation workflows to send targeted emails or SMS messages based on how customers answered your survey.

Contact Segmentation

Response data can be used for contact segmentation in Omnisend. For example, you can create a segment of customers who answered "Social media" to a "How did you hear about us?" question and target them with relevant campaigns.

To act on a specific question, filter by question using conditions within your Omnisend segment or automation workflow.

FAQ

How often does the sync run?

The integration polls Fairing for new responses every 30 minutes.

What survey data is synced?

Every synced response includes the question text, the answer given, order details, customer information, UTM and attribution data, and coupon or discount details.

What if a customer selects "Other" as their response?

The integration captures both the selected option and any free-text "Other" response, so no data is lost.

Can I trigger automation workflows based on survey responses?

Yes. Each Fairing response arrives in Omnisend as a custom event, which can be used as a trigger in any Omnisend Automation workflow.

What if the connection fails?

Check that your Secret Token is correct and has not been regenerated or revoked in Fairing. If the issue persists, reconnect using a fresh token from Account Settings → API Credentials in Fairing.

Note: This is a native integration managed by Omnisend. For setup questions related to the Omnisend side of the connection, refer to Omnisend's Fairing integration documentation. For Fairing-specific questions, contact Fairing Support.