Send your Fairing response data to TikTok to receive up to $5k in ad credit.


Complete this form to receive your ad credit!

After enabling your TikTok integration, complete this form to receive your TikTok ad credit.

The basis for Fairing's TikTok integration is the Fairing x TikTok Ad Incentive Program. TikTok's measurement team understands the value of attribution survey data and thus is offering an ad incentive to brands interested in sharing their Fairing data.

The basics of this program are simple: on any Fairing plan, set up your Fairing TikTok API integration, and get $5k in ad credits from TikTok if you’re spending >$10k/wk. Brands spending less can also receive ad credits. For more information message us [email protected].


Fairing's TikTok API integration is purpose built to only expose response data that is relevant to TikTok.

TikTok API Integration

The intelligence behind our TikTok API integration feeds response data from a question of your choosing (i.e. your primary attribution question), provided that response contains “TikTok” or a close variation on it. Any other response will not be sent, nor will any response data be sent from other questions in your stream.


Effective Monday, July 17th, 2023, customer email will be included in the properties available in this integration to improve customer matching on TikTok's platform.

The following properties are shared via the integration:

  • email
  • customer_id
  • id
  • inserted_at
  • order_currency_code
  • order_id
  • order_number
  • order_total
  • order_total_usd
  • question
  • question_id
  • question_type
  • referring_site
  • response ("TikTok", if not response is redacted with "*")
  • response_id
  • response_provided_at
  • updated_at
  • utm_campaign
  • utm_content
  • utm_medium
  • utm_source
  • utm_term

Setting Up Your TikTok Integration

To enable the integration, click on your Integrations tab and locate TikTok. Click Connect.


TikTok integrations page

Locate your Attribution question (it's typically a version of How did you hear about us?), and click save.

After hitting save, Fairing will generate a TikTok-specific API key. Copy that API key into the TikTok intake form to receive your ad credit.

TikTok Terms & Conditions

By clicking submit you are agreeing to opt-in to the TikTok x Fairing Post Purchase Survey Incentive Program (the "Program"). By opting into the Program you agree to only share with Fairing or enable Fairing to collect Data (as defined below) in a manner that is transparent and lawful. Further, you (and any agency or data provider that you may use) represent, warrant and covenant to Fairing that (i) you have provided all necessary transparency notices, and have all necessary rights, permissions and lawful bases (including consent, if and where required) required by applicable laws, rules or regulations in order to share with Fairing or enable Fairing to collect Data for use in accordance with the Program; and (ii) you will not share with Fairing or enable Fairing to collect Data that you know or ought reasonably to know is from or about Children or that includes health or financial information, or other categories of sensitive information (including any information defined as sensitive or special category data under applicable laws, regulations and applicable industry guidelines). "Data" means information that: (a) enables an individual to be directly identified, such as their name, phone number or email address; (b) is collect about an individual's device(s) (including HTTP header information such as user agent, IP address, country, language, and information about the web browser or app used); and (c) you share or Fairing (or our service providers/business partners) collects from post-purchase survey results. "Children" includes (1) any individual under the age of thirteen and (2) any individual who is under the age of majority in the territory in which they reside who is not permitted under applicable local laws to consent on their own behalf to processing of their Data (where consent is required for such processing under applicable local laws).