Google Tag Manager

Google Tag Manager allows you to pass data through the GTM data layer.

Our Google Tag Manager (GTM) integration can be enabled by toggling our Google Analytics integration to active.

Once enabled (and if you have GTM properly installed), you'll find the below values being passed through the GTM data layer.

  gtm:{start: 12345, uniqueEventId: 4},
  event: "Enquire Survey Response",
  question: "How did you hear about us?",
  response: "Word of mouth",
  availableResponses: [
    "Word of mouth",
    "Retail Store",
    "Online Advertisement",
  order_id: 987654321,
  other: "false"

To utilize these values, you'll need to create custom variables in GTM. Here is a quick video on how to do so: