Meta CAPI

Send a custom event to Meta every time a response is received. Send a secondary custom event to Meta when you receive attribution responses for Facebook and Instagram.

Compare Meta reported conversions to Fairing reported conversions and optimize ad campaign targeting with your Fairing events.

Integration Setup

To start sending custom events to Meta, save your Meta Pixel ID and Access Token in Fairing. Select your attribution question and Facebook/Instagram response options to send the Fairing Attribution Response event.

Fairing Question Response Event

The Fairing Question Response event fires for a response received on any active question.

Fairing Attribution Response Event

The Fairing Attribution Response event fires every time a 'Facebook' or 'Instagram' response is received for your attribution question. The applicable question and responses must be selected when setting up the Meta integration in Fairing for the event to fire.

Pixel ID

Your Pixel ID can be found in your Meta Events Manager >> Overview under Events Manager >> Data Source >> Settings >> Dataset ID.

Access Token

Your Access Token can be found under Events Manager >> Data Source >> Settings. Under Settings find the ‘Conversions API’ section and click ‘Generate access token.’

Setup Confirmation

To successfully receive Fairing event data in Meta you will need to confirm the custom event in Meta. See instructions below and additional details from Meta here. Events usually appear in Meta about 20-30 minutes after the response was received.

In Meta, after the first event has been received, a banner will pop up in your Events Manager. Click Review.

In the modal, select the 2 Fairing events and click Next.

Select Confirm the custom event and then click Confirm. Once confirmed, your Fairing events can be used with Meta ads features!

View Event Data

Both Fairing events will show under Data Sources >> Overview in the Events table.