Response Recategorization - How To

Response recategorization lets you clean up your response data for more accurate insights by moving your 'Other' data into an existing response option. Consumers often write in responses that already exist on your response list- recategorization allows you to aggregate and structure that data.

To recategorize a response, click the pen icon to the left of a response in the Responses tab. After recategorizing a response, we store the original response as a reference along with the new value and update your analytics to reflect the new value. For example, if 'My mom' is reclassified to 'Friends and Family' - your 'Other' response count will drop by 1 in analytics and 'Friends or Family' will increase by 1 for response count in analytics.

This feature is not available for Date and NPS question types.

This feature is the first step in a multi-step initiative to improve accuracy of response data. More to come in the following months!

Response Recategorization Analytics

In Analytics, you can view your data before and after recategorization by turning on 'Show original.' With 'Show original' on, you will see an 'Original' and 'Delta' column for each column enabled. The 'Original' columns show the metrics before the responses were recategorized. The 'Delta' columns compute the percentage change between the after recategorization numbers and the before reclassification (original) numbers.

The Count, Percent, Revenue, AOV columns always show the metrics after recategorizing data.