Revenue Extrapolation Toggle

Extrapolate revenue numbers to 100%.

An extrapolation is an estimation of a value based on the extending a known series. On your Question Analytics, you can extrapolate your revenue data to 100% by clicking the Extrapolate to 100% toggle located below the analytics dashboard. To calculate this, we simply take the revenue numbers shown under the Volume column and divide by your question response rate.

12001200

When extrapolating your response data, be cognizant of possible non-response bias, where response data may not accurately reflect your entire customer base due to biases in either the group that responded or did not. Non-response bias does not always have a negative effect – we recommend working to get your question completion rate > 50%, which is often seen as sufficient.