Revenue Extrapolation Toggle

Extrapolate revenue numbers to 100%.

An extrapolation is an estimation of a value based on the extending a known series. On your Question Analytics, you can extrapolate your revenue data to 100% by clicking the Extrapolate to 100% toggle located below the analytics dashboard. To calculate this, we simply take the revenue numbers shown under the Volume column and divide by your question response rate.

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When extrapolating your response data, be cognizant of possible non-response bias, where response data may not accurately reflect your entire customer base due to biases in either the group that responded or did not. Non-response bias does not always have a negative effect – we recommend working to get your question completion rate > 50%, which is often seen as sufficient.