About Advanced Attribution

Advanced Attribution is a product suite that automates your attribution question setup, keeps your attribution data clean at the moment it's collected and provides advanced reporting and aggregation options once the data has been collected.

Advanced Attribution product suite

Feature	What it does	Why we built it
Managed Auto Suggest Lists	Maintain reusable auto suggest response lists in one place, organized by channel, and attach them to any auto suggest question. Update the list once; every attached question updates.	Managing your response options shouldn't require a time consuming copy paste across multiple different questions. Managed Auto Suggest Lists allows for one list & one edit that keeps every question current. Seamlessly keep your media plan and your response options in sync.
Smart Suggestions for Other (Top Level)	When a customer types in the Other box, all existing response options on the question surface as suggestions. Selecting one records a structured response instead of free text.	A large share of what lands in Other isn't a new answer - it's an option you already have. Smart Suggestions allows you to capture those responses upfront with no additional set up.
Smart Suggestions for Other (Follow Up)	Attach a list to the Other box of a follow-up question, to capture the specific creator behind the conversion alongside your fixed 'Ad' response option.	You no longer have to choose between measuring ads or creators. Where you spend on both in one channel - i.e. YouTube, Instagram, TikTok - one question now captures both signals, in two steps instead of three. Every step you add costs response rate, so this is the version that measures more without asking more.
Automated Campaign Source Syncs	Connect Podscribe, Agentio, or Vibe (coming soon) and your podcast shows, YouTube creators, and TV schedule flow into the right list automatically.	The list maintains itself. New shows and creators appear as response options the day you start running them, so your reporting is never behind.
Automated Recategorization [COMING SOON]	Free-form responses are automatically grouped to your structured options - misspellings and aliases resolved to the correct entity without manual rules.	This clears the recategorization queue that never quite gets cleared - the long tail of variants that quietly caps how much of your Other bucket ever becomes usable data.

Who Advanced Attribution is for

Brands spending meaningful ad dollars on hard-to-measure channels that are difficult to track via MTA and MMM like podcasts, creators/influencers and TV where the specific show, creator, or placement is critical to your media buying strategy.

What doesn't change

Your existing response data and integrations keep working exactly as they do today. Advanced Attribution adds new capabilities; it doesn't migrate or alter anything you've already collected.

Not on Advanced Attribution yet?
Reach out to [email protected] to chat pricing & upgrade options.