About Fospha

Fospha is the measurement platform for online retail commerce brands, combining attribution, MMM, and incrementality testing in one system.

It delivers daily, full-funnel measurement across every marketing channel, your website, Amazon, TikTok Shop, and beyond. Their always-on Media Mix Model quantifies the impact of every impression, view, and click - giving brands a single trusted view of performance that updates every 24 hours.

Fospha has the ability to configure all your unique answers and questions that tell you where a purchase came from. They ingest any questions that tell you how a user came to buy that product linking to your marketing activity.

Getting Started

1. In Fospha, navigate to Settings >> Onboarding and select Add account details for Fairing.

2. In Fairing, navigate to Settings >> API Credentials and copy your Secret Token.
3. In Fospha, paste your Secret Token into the Enter secret token field and click Complete.